but who is this 'they'?
Well in this case it is Mercedes Benz, and more specifically BBDO Düsseldorf (full credits below)
I haven't seen this advert in 'real life' but was lucky enough to happen across a link to it last week and have since spent many minutes of my life passing the link on. I happen to think it's a lovely execution of a simple visualisation of what the new brake system does. I would love it if the car did indeed see the road in a kind-of Knight Rider fashion, but I think that is probably unlikely. Then again I can't say I know that much about cars or the technology housed within them so maybe it's not that far from the truth!
Watch out for the slightly haunting end as the logo flashes!
Client: Mercedes-Benz Nederland B.V.:
Agency: BBDO Düsseldorf
Production Company: SEHSUCHT GmbH
Director: SEHSUCHT | Mate Steinforth
Animation: SEHSUCHT | Tom Abel, Lasse Claussen, Hannes Geiger, Christian
Heyde, Mate Steinforth
Producer: SEHSUCHT | Felix Martens, Karsten Müller
Music Composition: Thomas Kisser