This week's image centred around the economic ideas and opinions of George Osborne and resultingly I was asked to focus on imagery that communicated the idea of economic policy and how central this will be to the Tory party in the next few months.
I came up with a few roughs and the art director was really keen on the image of a fruit machine, designed to suggest the idea of gambling and taking a chance on change and raising the question as to whether George Osborne will be able to 'hit the jackpot' with his policy and help the Tories gain power at the next election.
I was pleased that the art director went with this idea and I was also happy with my execution, I think I managed to get a sense of energy into the artwork and I also had fun with the elements of typography. Overall this was a fun image to create and it is always pleasing when a good idea fits with the text and also allows me to have fun with the artwork.
As always you can see the article here and the image below:
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